FARCON 2017

The Physics of Brand is crossing typical industry thresholds and garnering attention from branding, marketing and financial valuation professionals alike. As the authors merge the world of physics and branding, you'll be introduced to three models illustrating how brands aggregate value for brand owners, people and society. These models frame new ways to assess the value of brands, articulate smarter strategies and design memorable retail moments. The authors leave a smile in your mind as they weave neuroscience, micro and macro-economics and complex systems into a narrative equally rewarding for finance as it is for marketing leaders. It’s a brand-new way of thinking.